Kamala Harris

Kamala Harris’ campaigning is focused on connecting to younger voters, with the use of social media and pop culture. Harris’ campaigning style tends to focus more on connecting with her voters on a personal level.

Harris sill holds large rallies but, at her Atlanta rally held on July 30, she brought Megan Thee Stallion on stage to perform. It’s a strategy that aligns with the growing influence of social media and engagement of younger demographics in political processes.

The use of social media such as Tiktok with a growing following of 4.6 million and popular celebrities have been a part of Harris’ campaigning. According to many political analysts, the 2024 election could see one of the highest turnouts of young voters in decades, and Harris’ campaign is contributing to those numbers with 60 percent of younger voters who say they will cast a vote in the ballots according to NBC News.

Kamala Harris’ main vision when elected president is to care for the people of America. Harris pleads to lower prices of everyday items, provide affordable healthcare, she also highlights giving more people education opportunities, she claims that investments will be put in to create affordable early childhood programs and college life for Americans by making things like healthcare and education more affordable and accessible.